If you have been making content for any amount of time, you understand the importance of optimization. But the subject is constantly evolving. So here are some likely SEO trends in 2022.
Focus on Local Searching
Local SEO has been overlooked for years. But it plays an essential role in your overall SEO strategy and can help users find your site quicker. However, it really comes into its own if you have a brick-and-mortar business. For example, a customer might search for “tutoring near me,” which will undoubtedly return many results. The top ones are likely to be local tutors offering services. Of course, you need to include local SEO, such as your address and contact details to get on that list. But you can boost results by including “near me” in your metadata as well.
Make Sure to Include Rich Snippets
Rich snippets are nothing new and have been around for a while. But they’re now a core part of Google search. And if you don’t use them, you will lose out on potential business because snippets show extra information in a search result. For instance, if you search for a spaghetti bolognese recipe, rich snippets of results will appear at the top. In addition, they might include practical help such as cooking time, prep time, skill level, and a rating. Therefore, they add more value to users, and the snippets themselves are more eye-catching than standard results.
LSI and Keyword Clustering are SEO Trends in 2022
Google’s programming is much more advanced than it once was. Years ago, exact match keywords were all it took for search results. But these were open to keyword stuffing. These days, latent semantic indexing (LSI) and keyword clustering are great ways to tell Google what your content is about. By writing naturally, you will include clusters of keywords that are related to your focus keywords, and Google’s AI knows what they are. You can see a basic example of LSI when you search Google and are presented with a list of options when you type a term.
Include AI and ML-Generated Content
Artificial intelligence and machine learning are coming into their own with modern technology. However, it’s not recommended to replace humans with AI for writing because the quality would be terrible. But you can use AI to help with some aspects of content generation when you are stuck on something to write. For example, headline generators are great when thinking of a topic or headline structure. AI tools scan the web for trending structures related to your topic and provide suggestions. Use sparingly, though, or you risk creating generic content.
Don’t Forget Traditional SEO Techniques
Don’t neglect traditional SEO in favour of trends. Trending SEO methods are best used as a supplement to your standard practices. On-page, off-page, technical, and backlinks are still as relevant as they ever were but are only used by 40% of SMBs. You should also remember that the key to traffic in modern SEO is quality content. Quality content is well-written, structured, relevant, and up-to-date. You should also ensure that you write for the audience and not yourself. For instance, don’t use medical words when writing for a parenting blog.
SEO is a perfect tool for boosting traffic. But there are also some trending methods you can include, such as local SEO, rich snippets, keyword clustering, and AI-generated content.