If you have a monetised blog, you will likely spend many hours working hard in an effort to increase your revenue. Given that blogging is now a viable full-time career, there is no doubt that these measures can be hugely beneficial to your financial future.
However, a blog alone is not necessarily the route to a full-time income. Bloggers that make money solely from sponsored posts and advertising on their site are few and far between, as the high volume of traffic required to achieve this aim is prohibitive for smaller, newer blogs. Rather than relying on a blog alone as a full-time income, many professional bloggers create spin-off businesses, which build on the foundations of their blog in an effort to increase their income.
If you are seeking ways of increasing your income from your blog, introducing a spin-off could be the way to do it. Below, you will find a list of some of the most common options for blog spin-offs – why not read through and see which appeals to you?
Write An Ebook
Writing an ebook is by far the most popular choice for bloggers looking to increase their income via spin-offs. You could write an ebook based on the subject of your blog – for example, if your blog is health-focused, you could collate all of your best health tips into an ebook – or, as is becoming more popular, you could write an ebook about building a successful blog.
Why It Works
It is fair to assume that your blog is successful because people like reading it. You are able to leverage your own knowledge to provide vital insights into a subject, and can present this knowledge in a way that your readers enjoy. As a result, your readers are likely to be happy to purchase an ebook that you have written, particularly if it deepens their understanding of a particular subject.
Alternatively, you can write an ebook about blogging. In this instance, your authority – as the owner of a successful, monetised blog – is valuable not necessarily to your readers, but to other bloggers. With your credentials, other bloggers – and prospective bloggers – are likely to trust that your insight into blogging will be beneficial to their own experience.
How to do it
- Choose your subject; either a subject related to your blog’s niche, or blogging itself.
- You then need to write the ebook. It is important to ensure the book includes plenty of never-before-discussed information; readers will be disappointed if your ebook just repeats facts and guidance they have already read on your blog itself.
- Your completed ebook should then be professionally edited. This ebook is going to reflect on you and your blog; you have to ensure it’s as good as it can possibly be when you offer it for sale.
- When the editing process is complete, you’re now ready to self-publish your ebook.
- You should then promote the ebook across your blog and social media channels.
This option is suitable for the vast majority of blogs, but the choice of products you sell is dependant on your blog’s niche. If you run a beauty blog, you could look into creating your own line of beauty products. If you run a photography blog, you could sell photography equipment – and so on and so forth.
Why it works
Essentially, you have a captive audience with your blog; people who are already interested in you and the subjects that you write about. If you run a gardening blog, for example, then you can naturally presume that your readers are interested in gardening. Your typical reader will need to buy products so as to engage with their hobby – and you already have their attention. Leveraging this attention, and transforming readers into buyers, is relatively simple when compared to selling products from a cold start.
There is also a trust element that works in your favour should you decide to sell products. If your readers have been visiting your blog for a number of years, they will feel as if they know you, and your opinions have weight. As a result, they are likely to be willing to purchase products that you believe are worth selling.
How to do it
- Selling products as a blog spin-off is similar to opening any kind of corporate e-commerce business.
- This means you will need to look for companies that can provide financing, so you can purchase stock and set up your e-commerce store. There are plenty of options for nationwide corporate finance that you can explore, and which can provide the startup costs you need to get your store up and running.
- When you have obtained financing, you can begin building your store, carefully selecting relevant products and managing your payment options.
- With the store complete, you can open for business, which should include heavy promotions on your blog for the store. It’s also worth revisiting old content that still performs well in search engine results; update these posts to include references to the store, as well as the all-important link.
- If all goes well, you can add more products to your store, continuing to promote these via your blog as you do so.
As with writing an ebook, you have two choices for any course you may wish to offer: a course related to your blog’s niche, or a course on blogging itself. While the choice is yours, it is worth noting that there is a huge amount of competition for blogging courses, so it may be more beneficial to focus on your blog’s subject for your first course.
Why it works
You are an authoritative voice in your niche, with your blog serving as evidence for your capabilities and experience regarding your chosen subject. This authority means that people looking to learn more will be naturally inclined to sign-up to a course, hoping to be able to follow in your footsteps or deepen their own knowledge regarding a subject.
How to do it
- You will need to create your course, including a syllabus, and list the main selling points of the course. As you cannot offer qualifications, it is important to emphasize that the course seeks to enhance understanding of the subject you will be discussing, and offers far more depth than you are able to offer on your blog.
- There are plenty of services online that allow you to sell your course, so compare your options and sign up for the service that is most suitable for your needs.
- You can then promote the course on your blog, carefully explaining why the course is useful even to those who have read your blog for years.
Become a consultant
While it is technically possible to become a consultant for your chosen niche, this can be incredibly difficult without further qualifications and certifications in the subject itself. For the most part, bloggers who turn to consultancy as a spin-off tend to consult on blogging, helping companies with their own blogs based on their own experience in the field.
Why it works
Consultants tend to require a proven track record if they are to be hired. In professional services, this tends to mean a substantial history of helping companies to improve, backed by a portfolio and a list of satisfied clients.
As a blogging consultant, you will also need to provide insight into your experience of delivering results in this field – and you already have it: your blog. If your blog has been successfully monetised and is performing well, it’s clear that you are doing something right, and companies will be willing to hire your services in an effort to replicate your success.
How to do it
- You will need to set up a standalone website, separate from your blog, from which you will offer your consultancy services. Ensure that your website includes plenty of information about your blog’s success, including traffic statistics to help authenticate your expertise.
- You can then present your services as a consultant to brands that may be looking to hire a blogging consultant. It is preferable to begin by contacting smaller brands, as they will likely be more in need of a blogging consultant – large, multinational brands will usually manage their blogging needs in-house.
- You can promote your consultancy services on your blog, but this may not be particularly successful, as your target for consultancy are business owners, not readers. With that said, the occasional menu and link to your consultancy site are still advisable – you may have a few committed readers who also just happen to be entrepreneurs. However, for the most part, you will primarily need to market and promote your consultancy services outside of your blog itself.
While it is feasible that your blog alone could become your main income, the vast majority of bloggers will require spin-offs to achieve this goal. The options above are excellent choices for building on the existing solid foundation of your blog and can provide valuable revenue streams to supplement your blogging income. Good luck!