Do you ever look at your favourite blogging sites and wonder how they earn money? If so, you are in excellent company – it’s the dream of many bloggers to establish their sites as a primary income and grow them into a genuine business.
However, the reality is that if you want to entice the thousands – or millions – of weekly/monthly views you need to make good money from blogging, it’s going to take a lot of work, and a solid and robust plan of action.
With this in mind, here’s the lowdown on the truth of scaling up your blog, whatever industry you are trying to break into.
You Need To Be Original
First and foremost, it’s important to have a niche or speciality for your blog. Without one, it’s unlikely you will ever make enough noise and get the volume of traffic you need to make any money.
If you are covering lots of different categories or touching on wildly different subjects all the time, it’s impossible to develop a targeted audience – which you will need if you want to succeed.
You Need To Build A Team
No matter how fast you write and publish posts, there are only so many hours in the day. And if you want your blog to be the best in its field, the reality is you can’t do it by yourself.
So, consider building a team. A lot of successful blogs start out as one-person operations who start hiring freelancers to help them scale up. The might even start hiring full-time writers, marketing people, and end up looking for team leaders and executives.
Now, as Eagle Headhunters Ltd point out, searching and recruiting high-calibre individuals can be a tricky process, but it’s something you will need to do if you want your blog to succeed. Hire the right people who can prove they can take on responsibilities and maintain and improve your current tone of voice, and your productivity and reach will increase by a substantial amount.
You Need To Start Branding
It’s not possible to establish yourself as just a blog – you need to have a brand if you want to enjoy success. Your logo, the images you use, the tone of voice you employ – they all need to be linked in together to ensure your message and image is professional, memorable, and synonymous with your subject.
Use photos and brand-specific design elements to draw people in, and put your stamp of authority across your blog’s aesthetics. Doing this will do two major things – firstly, it makes your brand recognisable, and secondly, it helps create a more personable and relatable experience for your audience.
You Need To Embrace Marketing
Finally, you can write the most wondrous blog posts the world has ever seen, but it won’t make a slight bit of difference to your income and business model if you don’t market your posts.
You have to embrace SEO, make sharing on your site as simple as possible for your readers, and also consider setting up an email list. Reaching a mass audience is tough when you are working on your own – you need the virality of other people’s sharing if you want your blogging business to grow.