The gender pay gap saga is infuriating on its best day. It’s a reality that is so distressing, so worrying and so wrong that the simplest way to solve it is to draw up a legislation that makes it illegal. Of course, making new laws comes with a lot of dilly-dallying and trying to make changes as big as this in a giant company requires a million closed-door meetings to happen and a couple of years to pass.
That’s why the best thing you can do to make a difference is going it alone, lead from the front, become that inspiring entrepreneur people can look up to, grow your business and start hiring women who deserve their spot on your team. That’s how to start swinging the scale of justice back towards us so that it lands somewhere in the wobbly realm of equality.
The question is, how can you act on your gut’s desperate want to escape the inequality-ridden culture you’re currently working in and start your own successful business?
Read on to see our quickfire guideline on how to launch an online business which, let’s be honest, with everything from virtual office services to self-build websites, is the quickest way to get the ball rolling nowadays:
Start Shouting Out Early
When you have decided what you want to do and when you want to launch, start making a fuss about eight weeks prior to the kickoff. Reach out to reporters, bloggers and PR people and create a little buzz. Some will write about it straight away, but most will take their time, that’s why you want to get started early.
Let Influencers Test It
Influencers tend to have a massive online presence, which is why you want to make them a customer of yours. Sure, some of them want cash in return for anything. But if you have a product or service that intrigues them, you’ll get a first-person review in exchange for a very little. Once again, they’ll help create an energy around what you’re doing.
How you do it is up to you, but the method we love the most is only allowing your users to access your service if they get an exclusive invite either from you, someone at your company, or from someone that’s already an existing user. Limit the numbers per week and make it feel like something people will want to be a part of. An invite to a party is something people can’t resist.
Paypal smashed growth records with its $20 cash incentive to anyone new that signed up, and then a further $20 for anyone who referred a friend. Uber did the same with their ‘Give 10, Get 10’ campaign. It incentivises people to spread the word and, with that, your network can grow big time.
Leverage Your Network
One of the smartest thing you can do as a startup entrepreneur is rally all the people within your network. Simple. Why? Because you want these people to do the same thing with all the people they know in their own network.
Of course, if you really want to give your momentum a kick up the backside, tell everyone why you started this. Tell them about how sick you were with the gender pay gap and watch as people scurry to get on board. Most people are good like that and so they’ll champion anything that seeks out equality.