When setting yourself up as a freelancer for the first time, you’ll probably not know where to start with anything and wonder what things you should be focusing on first to get your business up and running, and the truth is, although there are definitely a lot of things to focus on and get done, there really aren’t any rules for how or when things should be done – it’s always going to be dependent on your business and what feels right for you.
In this post, we’re going to share with you some useful tips on things to consider when setting up as a freelancer so that you don’t find the whole process overwhelming and can actually get your business going in the right direction and working with the clients who actually need and want what you have to offer.
It’s certainly not essential to have a website, and in fact, many freelancers and business owners do just fine without one. But the thing is, if you’re hoping to attract clients who are interested in your products and services then you’re going to make things a lot easier on both of you by having a website that you can bring them to that shows things like your service offerings, testimonials from past clients and even work samples from within your portfolio.
Your Visual Branding
Your branding is more than the logo and colour scheme you’ve chosen for your business, but the thing is: it’s still a part of it and should be considered before you start marketing your business so that you have things consistent across the board. You don’t have to be a graphic designer or hire an expensive agency to create your visual branding when you’re just starting out and there are plenty of tools available online that will be able to help you with this.
Your services are going to play a huge role in your freelance business, so it’s important to get clear on what you’re going to offer before you start marketing. Don’t be tempted to offer every service going – just start with a few key things you enjoy and know you can get results with and then you can always build on things later as you go.
As with your services, it’s important to know how much you’re going to be charging for things before you start marketing them and have people inquire about your services. There are plenty of good formulas for working out your freelance pricing online along with things that show the going rates for your industry, so if you’re new to this or are struggling to come up with your pricing, then doing some research beforehand will go a long way.
Your Legal and Financial Stuff
Things like privacy policies on your website, contracts, taxes and even insurance are all pretty standard things your freelance business should have, and although each will depend on the type of business you have and the country you’re working from, there are plenty of places you can find more information online for specific types of insurance, such as Rhino Trade Insurance.