Freelancing is a fantastic way to make money. As your own boss, you have the privilege of claiming all the profits you make when you sell a product or service to customers. It’s your own business and you call the shots. Of course, you might not be maximizing your potential just yet.
Making More Money As A Freelancer
Whilst you may be making all the profits, that doesn’t mean the profits you’re making are as substantial as they could be. There might be avenues both online and offline that you haven’t considered which could massively boost your business’ potential. Here are some pieces of advice to help you make more money as a freelancer.
Find New Clients
The first piece of advice for any freelancer who wants to be successful is to constantly find new clients. You shouldn’t settle with the client-base you already have. Customers come and go; there’s no saying that they’re definitely going to stick around. Additionally, you need to strive to expand your business and that won’t happen until you reel in new customers.
One smart way to reach more of your target audience is to use your existing clients to promote your brand. Give your customers a discount on your services if they can refer their family or friends to your business and get them to buy something from you too. Your clients will do all the advertising for you.
You should search for potential new clients through online platforms too. Sites such as Fiverr are a great place for freelancers to sell their services to potential clients; obviously, this is only suitable for self-employed individuals who sell services rather than physical products. And you need to take into account that a 20% commission will be taken by the site for every sale (you should ordinarily aim to reduce payment costs). Still, you get the benefits of a secure system and a potential client-base browsing the website that can easily be harnessed.
As you start to reel in more clients and make larger profits, you’ll start to feel yourself feel a little stretched thin if you’re still running a one-person operation. You need to increase supply to meet the increased demand, so you might want to start using some of the profits you’re making to expand your business. Outsourcing some of your work could be a great option for you.
You could find outsourced professionals online who could provide the customer service side of your business, for example; they could answer all emails, phone calls, social media inquiries, and more to help take some of the workload off your shoulders.
If your self-started business sells physical products or services then you might have to start thinking about hiring people to help you with your business. Obviously, this is a good thing; it means your small freelance operation is growing into a fully-fledged business and that means you’re doing something right. You might want to look into a procurement recruitment agency to help you find potential candidates that are professionals when it comes to procuring high-quality goods for businesses. If your business is built on the concept of buying and selling stock then this could be a great avenue for you.
Obviously, you’ll need to think about hiring employees for all manner of departments if you’re building your freelance empire into a fully-fledged company.
Improve Your Brand Marketing
At the end of the day, your business won’t make it without a powerful brand. You might be pulling in sales from regular customers who know that you provide a high-quality service but what about all the potential customers out there who don’t even know that your service exists? You need to build a strong brand if you want to increase your client base and make more money as a freelancer.
The way your market yourself makes all the difference between capturing somebody’s attention and not capturing their attention. You need a good website that promotes your talent. Put a portfolio of your work on the front page with testimonials and reviews that display your reputation.
You need not only a strong brand but a plan to push that brand into the consumer’s field of vision. Having a captivating slogan and a pretty website is a good place to start but what good is that if you’re not getting a heavy influx of online traffic? You need to improve your website’s content so that it’s better optimized for search engines. You want to show up at the top of the first page so potential customers are more likely to click on your website before they see links to your competitors.