“Alternative health” is a bit of a pejorative term. By its very nature, it’s marginal and outside of the mainstream. But that’s only because of the assumptions underlying mainstream methods. If we were to push those aside and replace them with different underpinnings, then alternative medicine as we know it today would probably be the choice of most doctors. That’s because, unlike traditional pharma, it actually works. For many conditions, it reverses them, leaving the patient healthier than they were before.
For people interested in wellness careers, this reality is critical. Most people don’t understand the massive health benefits that natural methods can bring them. And so they don’t even investigate them. The industry requires entrepreneurs like you to educate people and look for solutions to their problems.
So why is the alternative healthcare industry-wide open? And how can you take advantage of it?
It’s Just Better
Alternative health promises two things that traditional medicine does not:
- Full remission of symptoms
- Only positive side effects
Whether it fulfils both of these promises depends on the specifics. But in most cases, patients are able to recover from their diseases, all without the traditional side-effects associated with regular medicine.
Take heart disease, for instance. When people develop angina, it can be hard and painful for them to walk just a few steps. They have to live with this constant stabbing sensation in their chest which prevents them from fully enjoying their lives. Doctors can offer blood thinners and painkillers, but they don’t deal with the underlying disease and produce side effects.
However, when you prescribe a plant-based diet, exercise and meditation, you can reverse heart disease. And it only comes with positive side effects: more energy, better skin and better oral health just to mention a few.
Those getting into specialist health coaching know the facts and, therefore, are using alternative channels to get the message out to their clients. In many cases, it is as simple as telling somebody that they need to eat more veggies.
So what does success in the industry look like?
Not all patients are going to be willing to go on a hardcore diet and lifestyle shift. So health coaches need to learn how to be flexible, not push their clients too far. Many people seeking the services of a health coach just want good advice so that they can live a well-rounded lifestyle. They’re not looking for hardcore solutions, like fasting for a week. Thus, it’s always a good idea to be flexible.
Find A Way To Take Away The Pain
Why is modern medicine so alluring to people? The main reason is that it takes away their pain, even if it doesn’t deal with the underlying condition. Doctors are getting very good at that sort of thing. Consumers, however, don’t always like the idea of going on addictive medications long-term, so many are looking for alternatives. If you can provide them, you’re in business.
Make sure that your messaging always empathise with the needs of your audience. Avoid doing anything that they might interpret as self-serving.